TABLE87
Restaurant Social Media Case Study
How we increase visibility & engagement in 90 days
Prior to hiring Manager Meal Media, Table87 didn’t have a direct strategy to Instagram. The content posted consists of the following:
Generic Food Shots
Meme-like Content
Influencer Marketing
Reigniting Social Media Presence in
90 Days
How we used consistent short-form video and strategic content to increase engagement, grow audience, and bring momentum back to the brand.
THE CHALLENGE
We had three months to reinvigorate their Instagram presence and drive more awareness to them. Their goal was to increase visibility, boost engagement, and modernize their digital presence without losing the brand’s Brooklyn identity.
Prior to bringing MMM on:
Inconsistent Posting
Low Momentum
Underutilized Video
No Cohesive Storytelling Strategy
OUR STRATEGY
The #1 issue Table87 faced was their inconsistent posting. So we dug deep and figured out three specific content pillars we could focus on. Then we’ll use data to guide our production needs.
We identified three core content pillars to build consistency and momentum
Staff Storytelling
7.75 Engagement
Fun Skits
10.12 Engagement
Culture-Led Content
5.98 Engagement
RESULTS
PERFORMANCE
RESULTS
JUNE - AUGUST
2025
In just 90 days, Table87 experienced measureable growth across Instagram, Tiktok, and Facebook.
Our goal was to use social media to promote the restaurant, bar, and their frozen pizzas. From June through August, the results shows:
Steady audience growth, a strong increase in profile views, and engagement rates above industry averages across all platforms, especially on Instagram
Videos where staff spoke directly, did fun skits, or used custom voice-overs consistently drove the best performances
In just three months, we established measurable growth and a foundation for consistent long-term digital momentum.
READY TO
REINVENT YOUR
RESTAURANT’S
SOCIAL PRESENCE?
If you’re looking to increase visibility, engagement, and momentum through strategic short-form video